October 7th marked a day of immense sadness and tragedy, that forever changed people's lives . Makom Otef was founded as a ray of hope - it offers support to individuals, families, and businesses affected by the war.
We collaborated to pinpoint core values and develop a strategy, tone of voice, naming, and brand identity to establish a sub-fund. This sub-fund is committed to supporting the long journey of healing for people, children, and businesses affected by the events of October 7th.
Making major efforts to connect orphaned children with families from the diaspora, ensuring they receive the care and support they require during this difficult time and in the next years.
Facilitating comprehensive rehabilitation by establishing a dedicated physical, nurturing space that provides mental and physical treatments.
Providing guidance and assistance to small and medium-sized businesses, offering strategic advice, financial support through loans, and more.
We aimed to convey through the logo the kind, welcoming environment that Makom Otef strives to create, as well as the slow but steady progress toward a better future.
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