Together at Darkness, Together at Dawn
SCOPE
VIBES
❤️🩹🌞💆🏻♀️
YEAR
2023
Collab with Shir Moallem
via Design Hamal 💙
01
Problem Statement
Helping to establish a fund founded to assist and support the long road to healing of people, children, and businesses affected by Oct. 7th, step by step.
02
Solution
October 7th brought immense sadness and tragedy, but amid the pain and worry for the hostages, "The French Foundation of Modiin" has set up a beacon of hope - dedicated to supporting those affected by the war. They aim to provide aid, and a path to healing in three crucial areas:
Facilitating comprehensive rehabilitation by establishing a dedicated physical, nurturing space that provides mental and physical treatments.
Providing guidance and assistance to small and medium-sized businesses, offering strategic advice, financial support through loans, and more.
Making major efforts to connect orphaned children with families from the diaspora, ensuring they receive the care and support they require during this difficult time and in the next years.
We teamed up with Josh and Yoram to fine-tune the process to fit their needs (since they'll be leading the fundraising efforts). Together, we brainstormed two approaches: one that's warm and caring, and another that's all about the strength and resilience of the Israeli people.
We came up with the name Makom Otef, which we thought convey the harmony and warmth of the home they want to create, but also doubles as referring to the South.
We teamed up with Josh and Yoram to fine-tune the process to fit their needs (since they'll be leading the fundraising efforts). Together, we brainstormed two approaches: one that's warm and caring, and another that's all about the strength and resilience of the Israeli people.
We came up with the name Makom Otef, which we thought convey the harmony and warmth of the home they want to create, but also doubles as referring to the South.
