The solution was to make everyday things come alive in the dark. When the lights go out, a horse becomes a unicorn, a giraffe transforms into a majestic dragon, and the party hat reveals itself as a wizard's!
The Solution
When ordinary ends, magic begins.
Once upon a digital dawn, there was a little child who was afraid of the dark.
Laila Laila is a cool textile company for kids that's all about magic. Our mission is to bring the fantastical to life and make bedtime something to look forward to. Think of those awesome glow-in-the-dark star stickers from the 90’s that lit up our bedroom ceilings - we're capturing that vibe and turning it into a whole magical world. When the lights go out, our stuff comes alive with glow-in-the-dark colors, sparking imaginations and turning bedrooms into enchanted realms where anything can happen!
The products aim to create a seamless transition between the real world and dreams, sparking kids’ imaginations, fostering anticipation for bedtime, and igniting curiosity about each night's adventure through textiles inspired by magical creatures and places.
Kissing Bedtime Monsters Goodbye
SCOPE
Brand Identity
VIBES
🌙🔮🧚🏻
YEAR
2019
Click on us to light up the dark!
